East London. Nestled on the Sunshine Coast of South Africa, East London is a city that often gets overlooked by tourists. However, those who venture off the beaten path will discover a hidden gem that is rich in history, culture, and natural beauty. One of the most popular attractions in East London is the East London Aquarium, which features an impressive collection of marine life. Visitors can get up close and personal with sharks, turtles, and a variety of fish species. For those who prefer the great outdoors, there are several beautiful beaches in the area.